Bed Bath & Beyond

Bed Bath & Beyond has long stood as one of the most recognizable and trusted names in American big-box retail, known for its wide-ranging offerings in home goods and lifestyle products. Alongside its sister brand, Buy Buy Baby, the company has been a go-to destination for families and households across the nation.

Notorious Octopus played a pivotal role in supporting the launch and development of new merchandise brands for both Bed Bath & Beyond and Buy Buy Baby. Our work involved orchestrating collaboration between a wide array of internal departments and external creative and management teams. From brand concept to execution, efforts were coordinated across design, engineering, product, and leadership to ensure cohesive brand rollouts that aligned with business goals and consumer expectations. This included streamlining workflows, enhancing cross-functional communication, and delivering creative strategies that helped bring these new product lines to market on time with impact and clarity.